Said Ashley Capps, President of AC Entertainment, one of the organizations behind the event about 20 percent of ticket sales Bonnaroo so far this year was part of a payment plan, compared with 4 percent of the total ticket sales in the past year.
Mr. Capps economy as a factor to increase the payment in installments, but said the company also shopping much more dramatically this year. "For many people, and three smaller payments more effective in their budgets," he said. "Why not make it easy for people to attend?"